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making, snail mail Naomi Bulger making, snail mail Naomi Bulger

A body of work

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I called this project #100DaysInDinan. One hundred days can feel as fleeting as a week if you happen to be on sabbatical in a medieval French village with your two children. One hundred days pass in the blink of an eye as you watch those children grow (why are their pants too short again? weren’t they in nappies just yesterday?). Although I’m sure you’ll agree one hundred days can stretch out like a lifetime during lockdown. 

When I set myself the challenge of illustrating and posting a miniature postcard every day for a hundred days, I hoped to celebrate the memories of our hundred days in France and make them last a little longer. I also wanted to see if I could establish some kind of creative habit that would last me beyond the project. 

In the former, I was very successful. Each miniature illustration took me back to a place, a moment, or a conversation: tiny touchstones that helped to keep me connected with those halcyon days. But in the latter, I have to say I was an abject failure. I still wholeheartedly subscribe to the premise of “doing something creative for 20 minutes a day,” which is where I was going when I set myself this challenge. But the reality is that it took me a lot more than 20 minutes - sometimes several hours - to plan out, draw, paint, annotate and sign each postcard, then trace, cut out and paste together a mini envelope, then look up the next person’s address on my list of a hundred addresses and carefully write their address onto a tiny piece of paper and glue it to the envelope, then look up the postage cost online for the destination country and find the right stamps, then affix a wax seal to the back… 

Frequently I struggle to find 20 minutes in my day so multiple hours was just too big an ask. That, and of course I’d have to pack away all my paints and papers every time anyone wanted to eat at the dining table (unreasonable family!), only to bring them all out and set up again the next time I wanted to paint. The reality then of my “one painting a day” project was that I’d knock out seven or eight in a weekend by doing nothing else, and then not get to the rest for another month or two. And so time passed. 

I sent the last of the postcards to their new homes during Melbourne’s second lockdown, more than a year after I’d started my “100 days” project. The postal services being what they are at the moment, some of them are even taking 100 days or more to complete their journeys across the world. But I kind of like that. It’s fitting, in its own way, that a project that meant so much to me and was such an unexpectedly enormous labour of love would then take its own sweet time to complete the journey. After all, the postcards I was using were 100 years old or more: they had waited a century to be posted, there was no need to rush to the finish line. 

And yet as I slipped the final 12 postcards into the red letterbox outside the post office, I did so with a distinct feeling of underwhelm. All that time. All that work! All those precious memories. All those oceans for my postcards to cross. And I was left with… nothing. Just the empty cardboard packets in which the postcards had been stored, locked away for a hundred years or more in somebody’s drawer. 

It occurred to me too late that I had actually created for myself a “body of work.” But by posting them all away one by one, I hadn’t let the pleasant weight of creating that work actually settle.

I had been mindfully in the moment, painting each postcard one at a time, reliving the memory it evoked. But moments in life, while individually precious, are also cumulative, each of them drawing on those that came before and forming the scaffold for those that are yet come. (If you look at it this way, a life is a body of work. Or many bodies of work, to be more accurate.) 

My miniature paintings were each part of a larger work, tiles in a mosaic, and while I wasn’t necessarily thinking about them in this way as I painted, the idea must have been there somewhere in my subconscious because instinctively I numbered each of them, solidifying their individual places within the one-hundred. They were never meant to exist on their own, and I learned that truth too late. If I had my time again I’d hold the postcards back, painting them all and then viewing them together to see what kinds of stories they told, before posting them back out into the world. 

So now, for you but if I’m honest mostly for myself, I am going to retrospectively survey my body of work. 

By pulling all 100 illustrated postcards together in this gigantic blog post, using iPhone photographs I snapped before posting (sometimes quite hastily), I have tried to piece together what this body of work might have been. Doing it this way has felt a little bit like an archaeological dig through my memories, once again painstakingly focusing on each individual item, not seeing the big picture until it is finally done, then standing up at last, stretching my back, and surveying the landscape uncovered. 

Here it is, my body of work. A hundred days in the living, a year and a half in the making, and for these postcards, a century in the waiting. I wonder what stories it has to tell, when all the pieces are connected together like this? What does it say to me? Where does it take you?

If I learn the answer I’ll let you know. 

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A bookish mail swap

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UPDATE 22 February 2020: this swap is now closed. If you want to be sure you’ll hear about future swaps and similar activities, scroll to the bottom of this post to subscribe to my blog.

In addition to this, I have just reopened my popular letter-writing and mail-art e-course, The Most Beautiful Letter You’ve Ever Written, to new students, including a private community where I host frequent swaps and other mail-related projects. More information is available via the link above, and I’d love to see you there!


During the past few weeks I’ve been finalising updates and additions to my online letter-writing course, The Most Beautiful Letter You’ve Ever Written. I’ve created a whole new module, in addition to what’s already there, dedicated to “play,” the idea of games and activities that people like to do through the post.

One of the most simple but often wonderfully rewarding of these games is to participate in a mail swap. The idea of a mail swap is pretty straightforward: you are assigned a “swap partner,” and you each sends a letter or small parcel to the other. Often, these swaps are themed. Maybe you’re encouraged to send each other tea, for example, or stickers, or pressed flowers.

A swap is a lovely way of sharing something beautiful with someone else by post, and receiving something lovely back… often from other parts of the country or even the world, bringing you tiny insights into your swap partner’s life and where they live.

(I also like swaps because they don’t come with the obligation of an ongoing pen-pal relationship. It’s true that sometimes swap partners choose to continue writing to one another, but that’s not the official aim of the game. You’re only signing up for a straightforward swap so if you love the idea of snail mail but are too short on time to have a pen pal, this is a lovely compromise.)

Let’s swap some lovely mail!

All this talking about the joys of mail swap inspired me to host one of my own, just for fun.

For this swap, I’ve decided to channel the snail-mail version of getting lost in a second-hand bookshop: one that is stacked with towering, floor-to-ceiling shelves that are crammed with stories just waiting to be discovered. The thrill of an unexpected literary find at a garage sale or weekend market. The joy of trawling the bouquinistes that line the Seine in Paris for literary treasure. An entire afternoon lost in an un-put-downable adventure.

The smell of old books.

If you’d like to swap a beloved old book with a stranger, by mail, read on to learn how to participate. There is no fee to join in, no limits to the number of people involved, and you won’t have to subscribe to anything. Just be sure you read and agree to the terms and conditions, so we can keep this a fun and rewarding experience for everyone.

What we are swapping

  • A second-hand book! This might be one from your shelves, or one you find at a second-hand bookstore, garage sale, thrift market, or at a free book-swap library

  • Choose a book that you have already read and enjoyed, or if you really can’t find one, choose something that you would love to read for yourself (if you weren’t posting it on)

  • In the lovely tradition of book-giving, write a dedication inside the book. Something along the lines of “To [swap partner’s name] from [your name], I hope you enjoy this story of [something you like about the book].” Then add in the date, your city and your country

  • This is a very simple swap, and there is no expectation that you add in anything extra. Personally I think a little note to your swap partner could be nice, but that’s up to you! Likewise if you like to decorate your mail feel free to go ahead, but it’s not a requirement

How it works

  • Register for the swap using the form at the bottom of this page. You’ll be asked to agree to some conditions around respecting people’s privacy, particularly in relation to never sharing postal addresses, and ensuring your correspondence is respectful. All participants must be 18 or over (otherwise it’s too tricky for people to choose appropriate books)

  • You’ll also be asked to share your name and postal address, which I will give to your swap partner but nobody else. If you have concerns about privacy, consider using a friend’s PO Box, a work address, or some other public address where you can pick up your mail

  • I’ll send you the name and address of your swap partner. As this is an international swap, that person may live on the other side of the world or two streets over - it’s all part of the lovely lottery of writing to strangers. (You may want to factor the international nature of this swap in to your choice of books as well - a heavy hardcover book will be a lot more expensive to post than a thin paperback)

  • Once you receive your swap partner’s name and address, simply write your inscription inside the book you’ve chosen, and post it off to them within the timeframes outlined below

Key swap dates

  • Registrations: registrations to join in the bookish mail swap open today (Tuesday 18 February, 2020) and will close on Saturday 22 February, 2020

  • Swap partners received: I’ll send you your swap partner’s name and address on Monday 24 February, 2020

  • Postage deadline: please post your parcel on or before Monday 2 March, 2020*

The reason for these tight timeframes is because, while we all start out with the best intentions in the world, life gets busy, and far away deadlines become all too easy to put off, and then forget. If you forget to post your parcel, your swap partner gets nothing (likewise if they forget to post their parcel, you get nothing). Keeping things snappy makes it more likely that everyone will remember to take part and everyone will benefit from the swap.

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An added incentive

* As an added incentive to help you remember to post out your bookish mail on time, if you email me a photograph of your parcel, stamped and ready to be posted at the mail-box, on or before Monday 2 March your time, I’ll send you a little hand-written postcard from my stack of vintage postcards.

I’ll also share your photo on my Instagram Stories to share the love (blurring out your swap partner’s address first), and link back to you if you have an Instagram address or blog.


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The end of innocence, and other February stories

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The first story.

We are all four of us sitting on the floor in the children’s bedroom, reading stories before lights’ out. The book prompts discussion about growing up, and I half-joke to the children, “Never grow up. Always be my babies.” Seven-year-old Scout giggles, and strikes a pose: “I’m already 18 Mummy, I’m about to move out.”

“Oh no!” I mock-wail. “You are breaking my heart!”

Little Ralph, who is six, wriggles onto my lap with a smile. “Don’t worry Mummy, I will never leave you,” he promises, and as I say “Thank goodness!” he throws himself into my arms in a big, hearty bear-hug.

There is a lovely beat of a second or two - Scout and her Dad still laughing, Ralph in my arms - and then I begin to feel him cry. At first I think he is joking but, as the crying melts into sobs and wet tears soak my shoulder, we all realise there is something very wrong.

Ralph can’t find the words for a long time. The sobbing shakes his whole body and I hold him, and kiss him, and smooth his curls back from his wet cheeks.

Later, we realise what it all meant. This was the moment - the exact moment - of his childhood in which he first realised it wouldn’t be the four of us, together forever.

This changes everything. It is the beginning of the end of innocence.

* * * * *

The second story.

I am dead-heading roses before the freshness of the morning gives way to more of this thing we call summer. The little garden is coming back from weeks of severe heat, red rain (rain bringing down red dust from drought-fuelled dust-storms and ongoing bushfires) and heavy winds. The whole garden is somewhat the worse for wear, but beginning to rally.

All four eggs in the blackbird nest have hatched. For weeks, we watch mother and father adjust to new parenthood, racing around the garden seeking food while their babies eat, sleep and cry on steady rotation. The familiarity is not lost on me. We are not so different, the blackbirds and me.

And now as I lop finished blooms from around the deserted nest, I cast an eye over some of the newer roses I planted in spring. They are all-but bare, leaves burned to dust in the intense heat of last week, but Mother Nature never ceases to amaze me. Bending closer, I can see the swellings of green and red buds up and down the branches. Everything begins again.

The air in the garden is thick with happy bees. Forager-bees hurry in and out of flowers that have somehow survived the heat, joyful in the cool of this morning. For breakfast today, nectar of rose, gaura, cosmos, Queen Anne’s lace, clematis, marigold, hydrangea, salvia, valerian, bergamot and stock. 

The choir of their hum forms the exact G-chord of the opening bars of John Denver singing Annie’s Song, so uncanny that I glance around, thinking my childhood guitar teacher must be somewhere nearby, about to tell me to practise more. 

* * * * *

The third story. ⁣

The story begins two years in the past. I am on a coaching call, via Skype, with a lovely Romanian woman called Ana Maria. We are discussing her desire to learn to draw, to find more time for creativity, and her thoughts and fears about the possibility of starting a family. Mid sentence she stops, and I hear her exclaim a delighted “Oh!” across all the oceans that divide us. She announces, “I just found a four-leaf clover!”

(I have never found a four-leaf clover. I used to hunt for them all the time, as a teenager, but never had any success.)

Two years later, last week to be precise, I check my post office box and there, amid bills, bank statements and a 'food ideas' magazine I’m pretty sure I never subscribed to, is a fat envelope, slightly battered and bruised from its journey across continents, covered in Romanian stamps. Inside it is a collection of vintage stationery, pressed leaves, book pages, tea-bags, an old English-Romanian dictionary, antique lace, a sweet letter… and a pressed four-leaf clover.

It is the very four-leaf clover that Ana Maria had found during our conversation, two years earlier. I guess it brought her luck, because that family she talked about starting? Her little boy recently turned one.


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Ten days of illustrations

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I’m just past 10 days into the #100DaysinDinan project, and so far I am loving it! As I had hoped, taking out the time to draw these pictures each day is taking me back to our time in the village, and how it has influenced me and my family in big ways and small.

To jog my memory and find things to paint, I’ve been scrolling through photos in my camera, and that has been an extra-welcome trip down memory lane. The children love to see what I’ve been painting each day, often chiming in with “Remember when…?” as they hold the little cards in their hands.

I’m making the envelopes for each card by tracing one of the original envelopes the cards came in, onto used calendars and magazine pages. A stamp or two, and the address: there’s not much room for anything else, so into the post they go.

Here are the first 10 that I’ve painted and posted, with a bit of the back-story behind them.

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hotel de beaumanoir

The beautiful, 15th-century archway to the former hotel de Beaumanoir: 1 rue Haute-Voie, Dinan. This was just around the corner from our apartment and after dropping off our bags on Day 1, we took a wander through town. This intricate stone archway took my breath away, and I couldn’t believe I was going to live in such a place

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new yellow shorts

We arrived in France from the coldest month of winter in Australia, with very few summer clothes in the suitcase as the children had already grown out of theirs from six months earlier. While riding the carousel in the hot sun the day after our arrival, four-year-old Ralph found his jeans just - too - hot. I popped into the Monoprix and bought him these sweet yellow shorts, which he loved so much that he wore them nearly every day until the end of summer

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maison bazille

There are several chocolatiers in Dinan, and we sampled them all! Our favourite was Maison Bazille on 10 Rue de l'Apport. Partly for the silky homemade chocolate (made on the premises) with all kinds of flavoured ganache, and partly for the macarons, but mostly because Anne, the proprietress, was just so lovely. She would welcome us with beaming smiles, and when we returned after three weeks in the UK, she gave the children cuddles and kisses. We would slow down every time we walked past, in order to catch her eye and wave

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half-timbered houses

Dinan is famous in France for the half-timbered houses that line its streets. They are crooked and wonky, because when they were built (mostly the 14th and 15th Centuries) there was a tax on floor-space at the ground floor, so people built small at the base and increasingly spread out as they built up. (This particular house is now a restaurant, La Mere Pourcel on 3 Place des Merciers. I really wanted to eat there but it looked too fancy for a mum and two kids, so I’ll have to go next time!)

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moules-frites marinieres

Ralph was gung-ho with the moules-frites from the very beginning, but Scout only discovered them during a visit to Mont Saint-Michel. It was a steaming hot day, and we sheltered from the sun in a restaurant for lunch. I’d ordered myself a bowl of moules-frites while the children had pizza, but Scout ended up stealing more than three-quarters of my mussels. We told the proprietress they were the best we’d ever tasted, and she smiled and shrugged, “c’est la saison” (it’s the season)

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rampart towers

There are lovely little towers in the castle walls all the way around Dinan. This one is over one of the steep streets that lead between the hilltop part of the town, and the ancient river port. The children and I would walk along the ramparts on the way home from school, and stop to take in the view from the top of this tower

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the padlock letterbox

The steep, cobblestoned rue du petit fort leads all the way down to the river at Dinan, and the whole way down the little street is lined with ancient and fascinating homes, shops and cafes. This door is almost at the bottom, and boasts the biggest padlock you have ever seen, which now does duty as a private letterbox

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sea-birds

Dinan doesn’t feel like a seaside town. There is a river, to be sure, but it no longer dominates the landscape or trade, ever since the town moved up the hill and behind the castle walls for safety, many hundreds of years ago. But this is the west coast of Brittany, and the sea is still close enough that sea-birds call and circle in the morning, and wander through the streets hoping for scraps from tourists at lunch

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boats on the canal

The river Rance, by the time it gets to Dinan, is little more than a canal. The first week we arrived, we took a ride on a river-boat up the canal to the neighbouring town of Lehon, the children fascinated when we had to stop at a lock and wait for the water to rise. There was a path beside the canal where horses used to walk and pull the boats. Once, a family’s horse sadly died, so the captain’s wife had to ‘harness up’ and pull the boat herself. There are photos. In the summer, weekender boats like this one I’ve painted would chug past and we’d wave at them

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birkenstock kilometres

The day before we left on our adventure, we took the children to the Birkenstock store in Melbourne and picked up a pair of sandals each. It was winter here in Australia, and they had long grown-out of their sandals from the previous summer. When we arrived in France, those sandals became synonymous with the new sense of adventure and resilience my children developed. From complaining about a two-block walk in Australia, they cheerfully walked 10+ kilometres every day in those sandals


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Tiny missives: 100 days in Dinan

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It has been way too long since I hosted a postal project, but all that’s about to change.

Do you fancy receiving a tiny painting on a tiny vintage card, in the mail? I’m making 100 a day, starting this week, and would love to send one to you, my friend. Here’s the story…

Last month while we were in Paris, my family and I took a walk beside the river to browse les bouquinistes. You’ll have seen them I’m sure: the little green-box riverside markets that flank both banks of the Seine. They sell secondhand books and paper ephemera, and have been doing something similar, I believe, since as far back as the 16th Century.

We had left our village of Dinan the day before and I was looking for vintage postcards from the region, but then I saw these: tiny packets of photographs that tourists used to buy and carry home with them, from the days when cameras were rare and printing photographs was costly. Most of the packets were, I’m guessing, printed almost a hundred years ago, or at least some time between the first and second World Wars.

And as I turned them over in my hands, sniffed that old cardboard (is there anything better than “old book” smell?), I knew I wanted to give them life.

I’ve spoken in the past about how I believe postcards and other tourism souvenirs were made to travel and to be shared. The journey is the entire point of their creation. And yet so often, a postcard can sit unsent and unseen in a shoebox for years, or even decades. In 2017 my husband bought me a box of 1000 unused vintage postcards (most of them fabulously ugly), and I posted them to strangers and friends alike, all over the world, for the whole year. We called this the Thousand Postcard Project. A little while before that, we found some books of antique postcards and I sent those out too, then made miniature envelopes out of the tissue paper that separated them, and posted haikus into the world.

So as our little family all stood together in Paris, with the winter wind in our faces and the children moaning “Come on this is boring” because we were supposed to be en route to the Christmas markets, those tiny cards were calling to me and I couldn’t resist. I asked the bouquiniste, “How much for nine packets?”

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Later, I wrapped the miniature postcards in a scarf and carefully stored them inside the heavy 18th-Century writing box I’d picked up at the flea markets in Dinan (which was in turn nestled inside my suitcase, wrapped in rain-coats and stuffed all around with socks to protect it from bumps and bashes, and which I carried around for an entire month while we travelled), and promptly forgot all about them. This made for a lovely surprise when we finally returned to Australia, and I began the arduous process of unpacking after five months away.

Since then I have been pondering what to do with them next, and today I have decided! I will use them as tiny touchstones that will link me back to the time I spent in our French village: to the small and precious moments we shared, and the little lessons (and big lessons) we learned.

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The challenge: 100 days in Dinan

I have exactly 100 of these vintage or antique cards, each of them depicting a place or a moment from somewhere in France. So every day for 100 days I will take out a card and draw or paint something simple on it that illustrates our time in Dinan. (If you want to follow along on Instagram, I’ll hashtag #100daysinDinan whenever I share a picture).

It could be as grand as a castle or as simple as the tomatoes we picked up at the markets but, as I paint, I will be remembering the sunny day we visited that castle, or the way those tomatoes tasted, sliced onto baguette and sprinkled with salt.

Cumulatively, I hope the painting of these 100 cards will help take me back to Dinan in my heart, and help to keep alive some of the slow and precious lessons I learned during our time there.

The community: 100 tiny missives in the post

But that still isn’t setting the little cards free, is it. So the second part of this challenge is where you come in. Every day after painting a card, I will slip it into a handmade envelope and post it anywhere in the world.

Would you like one?

If you would, simply fill out the form below to share your address with me. This is all about community and for me these sorts of projects are sweeter for the sharing, so you don’t need to pay anything, join anything, sign anything or respond in any way. Just accept my thanks for being part of this little 100-day project.

The form will stay open until I have 100 addresses but, right now, I’m off to start painting!

UPDATE: I now have all 100 addresses so I’ve removed the form for this project. If you missed out, I’m sorry!

If you’d like to hear about my future projects first, you can subscribe to this blog using the box below, or subscribe to my monthly newsletter using this link. I also share what I’m doing on Instagram, and you can find me at @naomibulger.


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Frequently asked

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I thought it was about time I answered the questions I receive the most, somewhere that they could all be found in one place. Have I missed something you’d like to know? Feel free to ask away in the comments, and I promise to reply.

Here we go…

How do you get watercolours to show up brightly on brown kraft paper?

The secret is they’re not just watercolours. I also use gouache paints, which look and feel pretty much the same, but are chalkier in consistency, and brighter and more opaque on the paper. Back in the old days, poster artists often worked in gouache. I mix my gouache and watercolour paints together within my images (and often combine them with one another to create the exact colour and consistency I want).

What pens do you use in your artwork?

I use fine-line archival ink pens for outlines and details in my paintings, and to write the addresses in my mail-art. The ink is waterproof, so it doesn’t run with the paints. My favourites are these Sakura Pigma Micron pens, and I have a collection of nib sizes that range from 005 (very fine for detailed work) to 05 (thick and bold, good for addresses).

Where can I find likeminded pen-pals?

There are loads of places to find people to write to. Pen-pal groups, yes, but also other projects and programs through which you can brighten someone’s day with a handwritten letter. I shared a list of some of my ideas for the show notes of this podcast episode with Tea & Tattle (scroll to the bottom of the show notes to find the list). I also teach about finding like-minded people to write to (and people who will write back) in my letter-writing e-course.

What camera do you use on your blog and Instagram?

To be honest, 99 percent of my photographs these days are taken using my iPhone. I have a DSLR Olympus PEN camera that I love, and it definitely takes better pictures, but the reality is that I can’t always carry it with me everywhere I go. The iPhone lets me capture small surprises and spontaneous moments in my day, no matter where I am.

Whats happening with the Meals in the Mail project?

Ahhh, that project. Meals in the Mail remains one of the favourite projects I’ve ever run. Here’s where it’s at: at the start, I promised to turn all the recipes into a book, but I received more than 250 letters (after expecting 20-50). To share the recipes, mail-art and stories in this way would make for a book that was around 750 pages long, which would be as unwieldy and impractical as it would be impossibly expensive, so I had to rethink.

I dabbled with the idea of giving the project its own blog instead, but that felt flat to me, and didn’t do these wonderful letters justice. So right now I am in the midst of making the recipes myself, one at a time, and talking to the makers about their food and the stories that make them special, for a podcast project. I can’t wait to share when it’s ready.

When will your snail-mail book come out?

Soon! The copy is finished and edited, the cover is done, and the design is in place. I am finalising some extra illustrations needed, and then it’s off to print. More about this book here.

How do you find the time for all your creative projects?

I could be glib and say there’s never enough time, and that’s certainly true to an extent. I’m definitely not as productive as I’d like to be (case in point the snail-mail book above, which has been in progress for more than four years!). But I do have some tips for finding or making time to be creative, or maximising the little bit of time we have. I’ve put them all into a little e-book called “Time to Make,” which you can download for free when you subscribe to my newsletter (which you can do here).

How can I do more with my creative ideas / start selling my creative work?

I teach all of my knowledge on the personal aspects of creativity (creative block, perfectionism, confidence, time, those sorts of things) in my hybrid coaching and e-course, Create With Confidence which runs once a year. For people who want help going public to share or sell their creative work I have a self-paced course called the Sales & Social Masterclass for Makers, which you can join at any time. I also share tips for free in my newsletter, and am happy to answer your questions via email.

Why and how did you come to spend so much time in France?

Think of that self-imposed sabbatical as me cashing in my ‘holiday savings’ after seven years of not stopping. The idea was my husband’s, after he knew he’d be heading to Italy for work in 2018, and thought that if the children and I were nearby we could all meet up.

We chose to stay in Brittany in France because that’s my family background on my father’s side, and we wanted the children to learn a little of the language and culture that was part of their heritage. At ages four and six, with Scout only in her first year of school, it was an ideal time to travel, before missing so much school became a problem.

I am lucky that I work from home, so I didn’t need to take leave from any bosses. I worked ridiculous hours in the lead-up to the trip, which in retrospect wasn’t the healthiest of ways to save money (ever heard of just “not spending,” Naomi?) but even so, we will be probably be paying off the debts incurred during this time for quite a while.

It was worth it.


That’s it from me for now. As I said, please feel free to ask me anything I haven’t covered yet here. Or (better still), tell me about you! What do you love, make, do, feel?


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Do you have a pen? It’s time for #lettersforloneliness!

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The International Letter Writing Week for 2018 starts on Monday! Are you ready? (Scroll for the details beneath the next picture, if you just want to cut to the chase).

Earlier this year, the Universal Postal Union set a mail-challenge for children of the world, in their 47th annual competition for young people to coincide with the International Letter Writing Week. This was the challenge: “Imagine you are a letter travelling through time. What message do you wish to convey to your readers?”

Tell me I’m not the only one who wishes I was a judge in that competition, just so I could read all the entries! What a glorious question to pose, and oh! just think about what children could do with it, with that whole lack-of-inhibition thing, and their brilliant imaginations.

This all started in 1957, when the 14th Congress of the Universal Postal Union met in Ottawa, Canada, and decided to name the week that coincided with 9 October (the UN-sanctioned World Post Day) “International Letter-Writing Week.” Since then, for the past 60 years, more than 80 countries around the world have used this week as an opportunity to formalise their celebrations of the wonderful way in which letters can connect us and change our world.

I can’t stop thinking about this year’s theme, of letters and time travel. Where would you send your letter, if you could? And what would you tell the recipient? Would you save a million lives by warning our forebears of a catastrophic event? Send antibiotics to the Middle Ages? Would you right wrongs done to your family or loved-ones in the past? Say a final, proper goodbye to someone you didn’t get to say goodbye to? Write a letter to your childhood self, bolstering them during a particularly difficult time?

Or would you send your words into the future? Describe a day-in-the-life so they will truly know, rather than speculate through shards of pottery they dig up from what was once your kitchen. Would you ask them questions? (Do human beings finally stop using plastics? Have they found life on other planets yet? Has anyone finally invented hover-boards, like those in Back to the Future II?) Or would you write a letter and send it to your child, or grandchild, when they are old, telling them you love them and are proud of them?

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A little while ago, I wrote this blog post about writing a letter a day during International Letter Writing Week, in a bid to reconnect with one another, and combat what is sadly being called “the loneliness epidemic.” I was overwhelmed by the response, both here on this blog as well as in private messages I received via email and on Instagram.

Maybe our own letters will travel through time, just as old letters when picked up and re-read can transport us, temporarily, into another time and place.

Do you want to take part? Write a letter a day next week, any way you like, publicly or privately. And if you’d like some support from me, I’ve put down some details below.

Letters for loneliness

  • The challenge: let’s all write one letter a day throughout International Letter Writing Week (8 - 14 October, 2018)

  • The goal: write your letters to help abate or prevent loneliness or isolation that people might be feeling. Hint: is there someone in your life that would deeply appreciate you reaching out? Write to them once, or seven times. If you don’t know who to write to, refer to this blog post for lots of ideas and links

  • The community: I don’t want you to be lonely, either! Use the hashtag #lettersforloneliness if you want to talk about this campaign on social media, so we can all cheer you on. If you want me to see what you are doing, you can tag me when you share on Instagram (I’m @naomibulger)

  • What to write: anything you like! Just write a cheering, loving word and send it to someone who you think could use a smile from you (one they can put in their pocket and carry around with them, forever)

  • Where to get help: if you struggle when it comes to knowing what to write or how to write it, for this week only, I have made public the lesson on storytelling and anecdotes, from my letter-writing e-course, The Most Beautiful Letter You Have Ever Written. Normally this is only accessible to my students so, to be fair to them, the lesson and its downloads will only be public for the duration of International Letter Writing Week 2018. I hope you find it useful! Read the lesson and download the resources here: The Art of Storytelling

  • Make your mail lovely: if you like the idea of decorating your envelopes to make them even more cheering this week (or any week), there are all kinds of ways you can do this. Open up an old envelope and trace it over a used calendar picture or wrapping paper to make a colourful envelope template. Decorate a plain envelope with washi tape and stickers. Press flowers and enclose them with your letter. If you’d like to make mail-art like the pictures in these pages, I send out free templates every month in my newsletter, which you can pick up here

Alright that’s about all I can think of. Shall we write a letter every day in the coming week, to share love and combat the social isolation that so many of us are feeling these days… even when surrounded by people and with the Internet at our fingertips? If you’d like any more support or if I can help you in any way, please don’t hesitate to reach out.

Yours truly,
Naomi xo

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Horizons (+ podcasts for creatives)

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Somewhere on the road in between Swansea and Binalong Bay, as the past four days of clouds scuttled out to sea and the tiny coastal towns rolled away behind us in fresh new sunshine, my own horizons began to open up, too.

Because, of course, holidays are as good for the mind as they are for the body. Bogged down in the everyday needs of meetings and deadlines and parenting and just, well, life, I couldn't see the path forward, and I had no idea what to do. I was so desperately unhappy in the work I was doing, but my financial obligations to my family meant I didn't have a whole lot of choice. Writing was the only thing I knew how to do that would earn me a 'real' income, and copywriting was the most reliable way to earn that income, but boy was it taking its toll. I was bored, tired, uninspired and unenthusiastic, and resented every second I gave to that work, which took me away from my children and from doing the creative things I loved. 

But as the road unfolded in front of us and the children slept in the back seat, the salt air began cleaning away all that resentment and I began to spy, in its place, opportunity

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Creative thinking needs space to breathe, and the road and the sea breeze and the early nights were just the space my brain needed break free. 

I came home and did something radical. I changed all my work priorities around to pursue my passions of art, snail-mail, and slow-living.

First, I built a new website (the one you're reading now). Then I created an e-course about snail-mail, using some of the content from the book I'd been writing for the past three years. Against all my expectations, the course sold out. Not once, but twice, and there's already a waiting list for a third intake. 

While that was happening, I sat up night after night drawing designs for a unique colouring book that contained more than 60 mail-art envelope templates. I launched the colouring book as a downloadable product only, and pre-sold more than 100 in the first week I announced it. 

All of this was happening late at night and early in the morning, to work around time spent with my children and on the day-job. But in October, I finally made the decision to quit copywriting. Financially this wasn't the smartest move, but boy it felt good. I spent a whole day sorting out my office and shredding secure documents from past clients, and if I'd been burning sage it could not have felt more cleansing. Ever since that day, I've sat down in my office on those three official 'work days' while the children are in childcare, and I work on the things I truly love. 

The income side of it is a bit messy. I illustrate for commissions. I make e-courses. I'm a TA for another online educator. I write magazine articles. I write books. I illustrate books. All of that adds up to the very bare bones, a lot less than I was earning before, yet I'm working harder than I ever have before. But every day, when I sit down at this little office, it is with joy. 

I'm so full of energy and ideas that the day flies past, and when I stop work to go and pick up the kids it almost feels like waking up from a dream. Awake, and satisfied that I've given this work my all, I'm also in a much better place to give my kids my all. My time is all theirs and, again, it is with joy. 

I have so many plans I don't know what to share with you first. Honestly I don't even know why I'm writing this blog post, other than that I just feel so free and happy to be working so hard on what I loved, that I wanted to share. And I want to thank you for reading this blog, and for supporting me in so many ways.

Whether its buying my courses or products, reading my blog or newsletter, commenting to let me know you're there on Instagram, or in myriad other ways, you are the community that has kept me going. You've told me what you liked (and didn't like), what you wanted, and how you wanted it. You inspire me every day to make and give away new things, and I'm just so grateful for the support and inspiration. 

Here's to new horizons. Here's to you! 

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ps. At night time in Tasmania, while the children and my husband all slept, I started listening to podcasts to find inspiration and practical ideas for turning what I love into the way I make my living. I'd make a cup of tea, put in headphones so I wouldn't wake my family, curl my feet under a chair in our holiday house, and listen in. It felt like private coaching from a whole host of experts, right at the time I was dreaming about a new way forward. I've shared my favourites of those podcasts here, in case you're searching, too. 

Podcasts for creative people in business 

Courage & Spice: the podcast for humans with self doubt
by Sas Petherick
The blurb: "If self-doubt is holding you back in your relationships, career, creativity or your business, Courage & Spice is especially for you. You’ll find inspiring conversations about all things self-doubt – including real-life stories and research-led approaches to help you navigate through it."

Explore Your Enthusiasm 
by Tara Swiger
The blurb: "Let's explore what it takes to craft a sustainable, profitable, FUN business, while staying enthusiastic and motivated. Whether you just opened your first Etsy shop, or you've been selling your art, design or writing full-time for years - you struggle with doubt, loneliness, motivation and getting it all done. In this podcast we'll explore what you REALLY want from your small business so that you can follow your enthusiasm, make your art and make money. Each episode is a mini-lesson in exploring what you want out of your OWN business, so that you can craft a life and business that fills your life with enthusiasm."

Hashtag Authentic - for Instagram, Blogging and Beyond
by Sara Tasker
The blurb: "Want to find an audience online for your creative work? Hashtag Authentic is a weekly podcast exploring the secrets to online success for dreamers, makers and creatives. With practical tips and inspiring stories, Sara Tasker of 'Me & Orla' guides you through the lessons and strategies she used to grow her 250k+ audience and six-figure business online. Tune in every Wednesday for analysis and interviews with trailblazing creatives, for an insider's view of all things Instagram, blogging, social media and beyond. Hashtag Authentic will equip you for the online world, dose you up on inspiration & information, and help you find your online tribe."

Make it Happen: a podcast for big hearted creative business owners
by Jen Carrington
The blurb: "Make It Happen is a podcast for big-hearted creatives who are ready to build an impactful, fulfilling, and sustainable creative life. Brought to you by Jen Carrington, a creative coach, this podcast is for you if you're ready to make things happen in your creative work and life on your own terms, in your own way, and by your own rules every step of the way."

My Open Kitchen 
by Sophie Hansen and Skye Manson
The blurb: "My Open Kitchen is a podcast celebrating great stories from behind the farm gate, inspiring people, seasonal produce and the power of social media to help us all connect, collaborate and build communities."

Soulful PR Podcast
by Janet Murray
The blurb: "Learn how to get PR for your business that will help you grow your email list, social media followers and your client list. If you’re an entrepreneur wanting to get coverage in newspapers, magazines, and on radio & TV, tune in every Friday for insider tips and easy-to-implement strategies from award-winning Guardian journalist Janet Murray. You’ll hear inspiring interviews with entrepreneurs who are using traditional PR alongside blogging, webinars, email marketing and social media platforms like Facebook, Twitter, Pinterest, Instagram and Youtube to attract leads and grow their business."

The Membership Guys Podcast 
by Mike Morrison
The blurb: "Weekly episodes containing proven, practical advice, strategy and tips for planning, creating and growing a successful membership website."

Pursuit With Purpose
by Melissa Griffin
The blurb: "I know first hand that it's way too easy to slip into the rat race of competition and comparison. In 2016 I hit my first million-dollar year in my business... yet, I was totally miserable. At the time, I was focused on numbers and status, rather than what would actually bring me real happiness and create an impact on the world. That all changed. This podcast is about my journey to meaning and fulfilment and how you can bring it to your own life - today and every day."

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Why we all love brownies

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What is your go-to comfort food recipe? That one thing you can bake, stir, chop or pick that cheers you when you're down, makes any celebration sweeter, or reminds you of someone - or somewhere - that holds a special place in your heart.

Turns out that for many people all over the world, it's brownies. Rich, sweet, gooey, chewy (and easily made gluten-free) chocolate brownies. 

When I launched the "meals in the mail" project a few months back, I asked people to do two simple things:

1. Send me their favourite recipe in the mail, and
2. Tell me what makes it special to them

Now as I sort through all the heartfelt letters, delicious recipes and creative mail that came my way, themes are starting to emerge. And one of those themes is this: everyone loves brownies. 

I tender in evidence, these seven recipes. 

Sonya in Australia, for example, shared her recipe for dark chocolate brownies with salted caramel (below). She said: 

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"Home-made brownies can say a lot of things - I'm sorry you lost your job, let's celebrate the winter solstice - and this recipe has even survived a trip in the post. When my friend Jemma's second baby arrived, I baked these brownies, sandwiched them between two thick slabs of cardboard, and dropped them in a post box. They survived the journey from Canberra to Sydney in one piece."

Then Nanette in The Netherlands shared her recipe: 

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"I got this recipe from an English girlfriend when I was 25. Even 30 years later and some little changes, it is our favourite family brownie recipe. The whole family makes these brownies for birthdays, or just when someone is in need of chocolate or comfort food." 

From Canada, Sherry shared buttermilk brownies and a tribute to her mother Elaine: 

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"This is my mom's brownie recipe and I can't even begin to tell you how many of these I have enjoyed over the years. My mom is an amazing woman... in addition to raising three kids with a husband who was away much of the time, she worked full time and still managed to be there for all of our girl guide meetings and art shows. The brownies were and are still a go-to recipe that even the pickiest eaters enjoy." 

Jessica in Australia shared the recipe for Caramello brownies that won her boyfriend's heart: 

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"I first made these to impress my boyfriend and it must have worked because we're still together seven years later! They're always a crowd-pleaser and make your house smell great when they're baking." 

And then from Denmark, Linea shared her hygge-inducing Lazy Brownie recipe: 

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"This cake tastes like a little piece of chocolate heaven if you use good ingredients and a tiny bit of love! I love that moment of silence when everyone takes a bite and just enjoys the chocolaty-ness! My favourite thing to bake in winter-time and eat with a cup of tea." 

Laura in New Zealand shared the brownie recipe that helped her make it through some tough times: 

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"This recipe belongs to Kate, my boss at the New Brighton Library in Christchurch. Even though both of us no longer work in that library, her brownies helped the team get through some rough patches. They never let me down." 

And in Austria, Miya shared a recipe for olive-oil and sea-salt brownies that came to her via a friend in America, who adapted it from a recipe in the NY Times: 

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"I love this recipe for several reasons. Firstly, it's genuinely easy but decadent and delicious! Secondly, my husband produces olive oil in Greece so it's one of my favourite things to make for him if he needs something to showcase his products - an act of love, if you like. Last but not least, it was given to me by my hot-mess New Yorker friend Meaghan. We met in our first week of moving to Vienna 10 years ago, and have lived in and out of each other's homes ever since, sharing a love of music, baking and the charming contradictions that make Vienna what it is. So I'm passing this recipe on to you and your community in the spirit of our friendship and the city it was born in. Wholesome yet a little decadent, simple yet a little extravagant, familiar and cosy but also a bit of a hot mess. And if you ever come to Vienna, you're invited to coffee and cake!"  

So if you're wondering which of these seven recipes for brownies I'll share in the finished book, the answer is...

All of them. Naturally! Firstly, because this cook-book is not only about the recipes, it's also about the stories, the memories, the connections, and of course the mail. And secondly, because maybe you might want to try a little experiment when you read the book: a brownie bake-off for you and your friends, shall we say? I wonder what your favourite secret ingredient will be. Sea-salt? Caramellos? Buttermilk? Olive oil? A mother's love? 

Meals in the Mail is a cook-book project celebrating meaningful, nostalgic and comforting recipes from close to 250 people from all over the word, written by hand, and sent by post (often with stunning illustrations on the recipes, or the envelopes, or both). 

People who sent in recipes for meals in the mail will all receive a copy of the e-book for free, and get first dibs at buying the physical cook-book, which will be on a limited print-run.

If you'd like to be among the first to hear when both versions of the cook-book are available for sale, and to get updates on the projects and sneak peeks at the recipes, the best way is to sign up to my newsletter (right now I'm also giving away a copy of my mini e-book "Making Mail: 10 steps to writing letters that become keepsakes," to all subscribers). 

And now, back to the question I asked at the start of this blog post. I'm dying to know: what's your go-to comfort food recipe? (Is it brownies??) 

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Meals in the Mail - an update

One month ago, I came up with a little idea to collect some recipes via the mail, and make them into a zine or mini-book. I thought maybe I'd get 10 or 20 recipes, and it would be something cute to post as gifts in future letters I'd send. 

What I received was so much more. So far, the stacks of mail you see in these pictures contain 50 recipes, and more arrive every day. Many of them are illustrated recipes, or lovingly decorated in some way, and most of the envelopes likewise have been beautifully and carefully made. There are recipes from all over the world: some new, some traditional, but all of them are connected to stories. Stories of new love, family celebrations, cooking lessons, and adventures in travel. 

I've decided that these recipes deserve so much more than simply to be photocopied and stapled together. I want to showcase the creativity and vibrant beauty of the mail, the recipes, and the stories that go with them. So I will turn them into a 'real' book, in colour, that will celebrate not only the food, but the letters as well. 

I'm sticking to the original plan of sending the book to everyone who participates, so I thought I'd let you know there's still time to join in if you want to be part of this lovely project. The original date to have your mail postmarked was 1 July, but I've decided to extend it for another two weeks, until 15 July, to see if we can collect a few more recipes in the mail. Imagine what a wonderful book it would be if we could get up to 100 recipes and letters!

If you have friends or family members who you think would enjoy this project, please feel free to invite them to take part. The more recipes and letters from as many corners of the world that we receive will help to make it such a beautiful legacy of food, friendship and tradition, don't you think? 

To join in, simply send a favourite recipe of yours to me in the mail, as well as a few lines about what makes it special to you, at: 

Naomi Bulger
"Meals in the Mail"
PO Box 469
Carlton North
Vic 3054
Australia

Don't forget to include your return address so I can send you a copy of the book! 

Yours sincerely, 
Naomi x

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